Professional Keratin Hair Smoothing

A high-performance Brazilian smoothing ritual that disciplines frizz, enhances luminosity and leaves hair impeccably sleek.

20+ Years Experience

10K+ Happy Clients

100% Satisfaction Rate

#1 Hair Stylists In Sydney CBD

Silk-Smooth Control with Lasting Shine

Professional Keratin Latino is an advanced smoothing treatment designed to reduce frizz, soften texture and enhance shine. It works by infusing the hair with keratin proteins that help strengthen and smooth the outer layer.
The formula penetrates the hair fibre, filling in porous areas and sealing the cuticle using controlled heat. This creates a humidity-resistant shield that keeps hair sleek and manageable for months.
If you’re tired of daily straightening or battling frizz, this treatment delivers effortless smoothness and mirror-like shine leaving you polished, refined and beautifully in control.

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Eliminates

frizz and controls humidity

Enhances

shine and softness

Reduces

daily styling time

Leaves

hair smoother for months

Best suited for clients struggling with frizz, humidity or daily styling stress

Ideal for anyone wanting smoother, more manageable hair with long-lasting polish.

The Pierre Haddad™ Legacy

A legacy of excellence. A future of beauty.

Pierre Haddad built his name on passion, artistry and an uncompromising standard of excellence. For him, hair was never just a service it was a craft. He believed that beautiful hair had the power to transform confidence, presence and the way a person carries themselves in the world.
His philosophy remains the foundation of everything we do. His commitment to precision, personalised care and refined European technique continues to guide every consultation, every transformation and every finishing touch within the salon.
Choosing Pierre Haddad Hair is about more than booking an appointment. It is about placing your trust in experienced hands that genuinely honour his legacy and care deeply about every outcome. It is about walking out feeling confident, empowered and undeniably radiant because when your hair feels extraordinary, so do you.

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Results typically last 3 months depending on hair type and aftercare.

It significantly smooths and reduces frizz, but final straightness depends on your natural texture

Yes, it is suitable for colour-treated hair and can even enhance shine and manageability.

Your stylist will provide personalised aftercare guidance, however most professional formulas recommend waiting up to 72 hours before washing. To maintain longevity and results, always use a sulphate and sodium chloride free shampoo.

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Experience award-winning hair services at Sydney's premier salon. Our expert team is ready to help you achieve the hair of your dreams.

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Professional Keratin Hair Smoothing